El abrazo del CEO de Reuters a la blogosfera
Interesante e inteligente actitud la que ha tomado Tom Glocer, CEO de Reuters respecto a la blogoesfera y la posición de Reuters hacia ella. Si hace poco anunciaba que no le importaba que los bloggers recogieran los contenidos creados por su agencia, siempre que fueran bajo cita, o link, además pone a la disposición de todo el mundo feed RSS de sus artÃculos. La reciente columna de opinión que escribe Glocer en el Financial Times ofrece una visión más detallada de lo que significa para reuters la blogosfera:
“Twelve months on, the picture has changed again. While media companies are catching up with this demand for “personalisationâ€, our audiences have moved on dramatically. Now they are consuming, creating, sharing and publishing their own content online.”
“We are now at our crossroads. Old media – and I now would include the first wave of online publishing – have a choice: integrate the new world or risk becoming less relevant. Our industry must not fall into the old protectionist strategies that defined the first phase of the internet. The internet was not invented just to show a replica of yesterday’s newspaper with a few banner advertisements. We cannot be the choke-hold, blocking the new creators in a bid to protect our legacy businesses.
“Twelve months on, the picture has changed again. While media companies are catching up with this demand for “personalisationâ€, our audiences have moved on dramatically. Now they are consuming, creating, sharing and publishing their own content online.”
“We are now at our crossroads. Old media – and I now would include the first wave of online publishing – have a choice: integrate the new world or risk becoming less relevant. Our industry must not fall into the old protectionist strategies that defined the first phase of the internet. The internet was not invented just to show a replica of yesterday’s newspaper with a few banner advertisements. We cannot be the choke-hold, blocking the new creators in a bid to protect our legacy businesses.
There is no doubt that our businesses will be stronger if we employ a more collective and open-minded approach to content. The media world is changing again. It is becoming far more exciting for the consumer but posing challenges for media businesses. We all now have access to a rich world of new content creators. The trick is how we use that opportunity.”
Parece ser una de las pocas excepciones a la regla de oro que parece predominar en la mayoria de las industrias de mantener estáticos sus modelos de negocio a cualquier precio.
Technorati Tags: Reuters, Tom Glocer
Abr 7th, 2006 at 6:31 AM
[…] Relacionados El Blog Salmón | Reuters publica un wiki de economÃa y finanzas GurusBlog | El abrazo del CEO de Reuters a la blogosfera […]