Los ingresos del último cuatrimestre totalizan 6,1 billones de dólares (23 billones durante el año 2008) pese a las dificultades económicas.

Las búsquedas continúan siendo el principal driver de crecimiento, con un crecimiento del 19,8%, mientras el vídeo digital, con aún una pequeña cuota de mercado ha doblado sus ingresos en el último año

• Full-year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. By comparison, a variety of sources indicate weakness in overall advertising spending. The Nielsen Company, for example, reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007.
  
• Fourth-quarter revenues of $6.1 billion mark the first time the interactive advertising industry achieved, and surpassed, $6 billion in a single quarter. The figures represent a $154 million or 2.6% increase from 2007’s fourth quarter, which had revenues of $5.9 billion.
  
• This is the fifth consecutive year of record results.
  

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