El experto en marketing Seth Godin, ha iniciado una campaña para promover su libro, para ello a decidido apoyarse en la blogosfera y ofrecer durante 2 semanas una ecopia gratuita del libro ( ChangeThis : The Bootstrapper’s Bible ).
Interesantes las reflexiones que hace Seth Godin sobre el potencial de los nuevos formatos de distribución versus los “tradicionales” en su post (Thinking about digital media)
“About 7 years ago I wrote a book called, Link: The Bootstrapper’s Bible. For a bunch of reasons, it didn’t do very well. It probably sold about 10,000 copies at about $12.
I got the rights back from the publisher and turned it into a PDF which was sold on Amazon. (Link: Amazon.com: Books: The Bootstrapper’s Bible : Volume 1.) For a surprisingly long time, it was either the #1 bestselling ebook on the entire Amazon website or in the top 100. It costs less than $3. Yet, after 18 months of strong sales on Amazon, it has sold fewer copies than the paperback did.
Yesterday, we announced that for just two weeks, a ChangeThis edition of the ebook (Link: ChangeThis :: The Bootstrapper’s Bible ) is available for free. And in twenty four hours, it has already “outsold” the Amazon eBook and will quite likely surpass the printed edition within a week or so.”
Muy interesante…. ¿para que va a querer uno a un editor?